In the above example, shape is again being used as a symbol. It’s the type of shapes that combine together that give the typeface its distinct look and feel. Nowhere in design is shape used more literally to communicate visually than in typography. If we were to move some of the shapes further away or closer they would have an entirely different look and feel.Īnother example where geometric and organic shapes can come together is in typography.Ī single letter in a typeface is a combination of geometric and organic shapes which build together to create a larger shape. Keep in mind that proximity is playing a crucial role here in the logos that are made with few shapes. We have some that are single solid shapes and some that are composed of a few shapes that are placed near each other. Here we have a mix of logos where some are made with geometric shapes and some are made with organic shapes and some with a combination of both. The below are some well known brand logos. In logos, shape is used in its purest form. In design geometric and organic shapes can combine together on many levels to create various design elements we use to communicate. When we group or move shapes closer or further apart, we’re applying the design principle called proximity. However simple or complex, it’s this relationship between shapes that can trigger feelings, convey messages, engage an audience, and add emphasis to a portion of a layout and create movement. In design when we begin to place shapes together we create a relationship between them. It’s important to keep in mind that shapes are signal visual elements. Organic shapes wether simple or complex produce a natural feel.
SHAPES GEOMETRIC FORMS IN GRAPHIC DESIGN FREE
Organic shapes are shapes that can be drawn free hand or shapes found in nature. Wether simple or complex, these shapes produce a feeling of control or order. Geometric shapes are the shapes that can be drawn using a ruler or compass. There are two types of shapes: geometric and organic. They can be used to decorate, they can be symbolic and can be used to create patterns and textures.
Shapes are used to add interest and substance to a piece of graphic work. Shapes are defined by boundaries such as with lines or colour and can also be created with negative space. In design shapes have two dimensions and are measured by their height and width. All objects are composed of shapes and all visual elements are shapes in some way. Whatever work you produce be it for a magazine, a poster, a website or advertisement, these visual elements will play a part in your design.Įverything is ultimately a shape. The basic visual elements that combine to create graphic design include the following: line, colour, shape, texture, space, form and typography. Through the harness of artistic expression we choose these visual elements and arrange them on a surface in a layout to convey an idea.
The graphic part of graphic design, is made up of visual elements, the building blocks of design.
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